GA Media Services is a Georgia LLC formed to provide media services. 

We are currently installing and selling ads on digital signage throughout Georgia.

The purpose of advertising is to move a person to take an action that results in a positive outcome for the advertiser. That action may occur at the time the individual perceives the ad or it may occur when the individual makes a decision at an unknown, later time. Obviously, for the advertiser, action taken immediately is a preferable result.

Immediate Action

One of the advantages of digital advertising in a restaurant location is that an advertisement can suggest an immediate action that may be undertaken with a cell phone or possibly by a change in destination when the individual leaves the restaurant. A person at a restaurant is in transition; they will be traveling from one location to another. Another advantage is that their actions at the restaurant are not constrained by the work environment.

In a detailed study by Arbitron in January and February, 2010, nearly one in five of those (19%) exposed to digital sign advertising made an unplanned purchase after seeing an item or service on screen. The simple suggestion to drop in and get a haircut, get an oil change or pick up a loaf of bread is more effective when a person is in transition from one place to another.

Even more simple is getting the potential customer to pull out a cell phone and make an appointment to complete a necessary task such as getting a carpet cleaned, making arrangements for pest control or finally completing a will. Suggestions to take these actions can be much more effective when an individual is away from the office and home and the accompanying distractions.

Receptive Audience

One of the effects of eating at a restaurant is that people are more relaxed, and so more receptive to information. In addition, if the customer has a high opinion of the restaurant – a restaurant that customer chose - there is a chance that this opinion will transfer to items and services advertised in that restaurant.

About the Audience

There are other important factors with this audience. Based on the fact that the audience is eating in a restaurant in the location of your choice and can afford to eat there, we know the following:

1.       The audience is physically located in your target area.

2.       The audience shops in your target area.

3.       The audience has disposable money.

Cognizant Viewers

The key to advertising success is two-fold: recognition and repetition. First, the ad must register with the viewer. The same Arbitron study referenced above also found that 47% of people exposed to digital sign advertising remembered a specific digital ad. Obviously, as exposures increase, customers who remember advertising will also increase.

Multiple Exposures

Repetition is also a key factor. The more often an individual perceives an ad, the more likely that person is to remember and act upon that ad. Over the course of a meal, the average customer will see several ads from each advertiser. For regular diners, ads will be seen on an even more regular basis over many days.

The Comfort Factor

By breaking 60 seconds of advertising into six 10-second slides, advertisers are given an opportunity to provide additional information about their companies as well as the services offered. The opportunity is there to sell the employees and the company as well as sell the service.

Increasing the public’s awareness and comfort with a potential new provider increases the likelihood of a purchase. For example, a simple photo of an office staff or the inside of an establishment can greatly increase potential customers’ familiarity with the business.

Location, Location, Location

For local businesses, advertising in a local restaurant will be seen by local people who spend money locally. The effectiveness of the advertising is increased because of this simple fact. Unlike radio or television advertising, microcasting can be tailored to specific cities and towns or even specific areas within a town or city.

Summation

Indoor Digital Advertising with Georgia Media Services provides you with an opportunity to reach your target market in a unique way during a time when your potential customer is most likely to act.